Short Answer -- Interchange + 30 Basis Points + 10 Cents
| When I started in the merchant account business over 20 years
ago and a prospective merchant asked “What’s your
rate?” it was easy to simply quote 1.69 % + 20 cents, take
out my pen, and start writing up the paperwork. Wow has that changed.
Over the past two decades MasterCard and Visa, in their infinite
wisdom, has developed a daunting list of interchange rules based
upon your type of business, what type of card is presented by
the consumer, the amount of the sale, what type of data you enter
into your terminal or software, and if you swipe or manually key
in the sale. In the 1980’s I could count on one hand the
number of different interchange categories while today the list
is over 100 pages long. Up until recently interchange was a trade
secret guarded like the recipe for Coke but now it is publicly
posted on Visa
and MasterCard’s
corporate websites.
It is important to know that every merchant account provider is bound by the exact same interchange schedule. It is the markup from this schedule that determines what you will ultimately pay. There is no such thing as wholesale rates, not even for the largest retailers. So when today a sales rep quotes you a tiered rate such as 1.69 % you really have to ask for the rest of the picture as very few of your transactions will qualify for that rate. As you can see from the chart below interchange cost for almost every category is higher including all rewards cards, business type cards and keyed cards. Therefore only swiped debit/check cards and small ticket (Under $15) sales in a limited number of business types have an actual cost lower than 1.69 %. In this example one could expect that most sales would be downgraded to a mid-qualified or non-qualified rate which usually adds 1 to 2 % to the qualified rate. OK, so why do we have rates on our site similar to the 1.69 % example. The reason is because it has been so embedded in merchant’s minds over the years to just say “What’s your rate?” that it would be foolish for us to not at least offer this popular option. However, the educated merchant (which we want you to be), including most every large merchant knows that the least expensive option is Interchange Plus pricing. That is why Credit Card Processing Services offers all of our merchants either tiered pricing or the following low cost interchange plus pricing schedule.
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